Heat Action Day

Collage highlighting Heat Action Day on June 2, featuring humanitarian activities, community support, hydration efforts, and educational illustrations on coping with heat.

Beat The Heat.

In 2022, The International Federation of Red Cross and Red Crescent Societies (IFRC) and the Red Cross Red Crescent Climate Centre, launched the first ever Heat Action Day with a coordinated 24 hours of flash mobs and activations worldwide to #BeatTheHeat.

Key Features:

  • Global Participation: Flash mobs and awareness events in over 50 cities worldwide, engaging diverse communities in heat risk education.

  • Multilingual Outreach: Development of informative resources and social media content in 14 languages, ensuring accessibility and widespread dissemination of heat safety information.

  • Collaborative Effort: Partnered with C40 Cities to mobilise officials, planners, and residents, emphasising the importance of preparedness against increasing heatwaves.

  • Life-Saving Education: Promoted simple, actionable measures - such as staying hydrated, seeking shade, and checking on vulnerable individuals - to prevent heat-related illnesses and fatalities.

  • Artistic Engagement: Utilised creative mediums, including flash mobs and public art installations, to raise awareness and foster community involvement in addressing the often overlooked dangers of extreme heat.

A group of seven people sitting on a platform in Times Square, New York City, holding signs and red umbrellas. The signs read "HEATWAVE," "BEAT THE HEAT," and "HOT." They are dressed in red clothing, and there are various billboards and advertisements visible in the background.
Yellow abstract sunburst design
A group of individuals wearing red vests and caps are holding umbrellas on a stage during an event called "Heat Action Day."

My work:

🌎 Global
Coordination

→ Led communications with Red Cross and Red Crescent societies to synchronise 50 flash mobs and activations across multiple cities worldwide on the same day

🗣 Multilingual Resource Development

→ Created comprehensive Heat Action Day guidance materials and social media assets in 14 languages

→ Facilitated widespread accessibility and engagement

💻 Media Management

→ Collected and organised content from all activations, collating a centralised repository for post-event analysis and future promotion

🤝 Team Collaboration

→ Worked closely with cross-functional teams, fostering effective communication and coordination to ensure successful execution

People assisting at a refreshment stand under colorful umbrellas, likely engaged in a community or outreach activity, with Red Cross symbols visible on attire and materials.
Yellow zigzag line on a black background

Impact:

Heat Action Day is now a recognised annual awareness day, elevating the global conversation on heat risks, empowering communities to take proactive steps in mitigating the adverse effects of climate change-induced heatwaves.

Group of people in red vests holding umbrellas, raising fists.

International Federation of Red Cross and Red Crescent Societies (IFRC)

Client:

Locations:

Black and white globe with yellow accents on a stand

Remote coordination
across 50+ countries