The Flash Pack House Party

Wooden cabinet with records and audio equipment, sign saying "Arrive Solo, Leave as Friends."

Arrive solo. Leave as Friends.

Flash Pack wanted to throw epic house parties in London and New York, giving their community a chance to make new friends and experience the Flash Pack vibe in one unforgettable night. The goal? Create events that spark meaningful conversations, are packed with fun and unique touches, and exude their signature excellence.

Key Features:

  • Two events in one week across the UK and USA.

  • Swanky London penthouse and a chic New York loft, setting the perfect scene for a cosy yet upscale house party.

  • Warm-ups and ice-breakers including laughter yoga and House Party Bingo.

  • Bespoke Party Games: guests received personalized "Flash Pack Passports" filled with duo challenges like "Desert Island Discs," "Sketch & Chat," and "The After Dinner Table,". Teams earned points throughout the night with the more connections they made, leading to laughter and lively conversations.

  • The evening kicked off with icebreakers, flowed into the main event, and wrapped up with a prize ceremony, keeping energy levels high and guests engaged.

  • Stunning cocktails and canapes with views of the city.

People socializing at a restaurant table with drinks
Group of people at a networking event holding drinks, smiling, and wearing nametags.

My work:

🏠 Venue Scouting

→ Found and negotiated rates for the perfect London penthouse and New York loft, ensuring they fit both our vision and budget

🎨 Experience Design

→ Developed the bespoke "Flash Pack Passport" game and designed the flow of the entire evening

✨ Event Coordination

→ Developed the event timeline and running order, hosted the London party, and trained a host for the New York event

🔥 Design and Branding

→ Worked with a designer to bring to life the passports, bespoke conversation cards, signage and venue décor

💻 Team Training

→ Prepared teams in both London and New York on how to to deliver a top-notch experience ahead of event

💰 Budget Management

→ Negotiated with vendors and kept a close eye on expenses to ensure we stayed within budget without compromising quality

A stack of black booklets labeled "The House Party Passport" with a globe icon, on a green surface.
Yellow zigzag line on black background

Impact:

The house parties were a hit, with 50 attendees in each city and almost all of those joining Flash Pack's online community following the events, as well as five people booking Flash Pack trips directly within 24 hours. Feedback was overwhelmingly positive, with over 80% of guests saying they'd recommend Flash Pack to a friend. These events not only sparked new friendships but also showcased Flash Pack’s knack for creating exceptional, engaging experiences.

Person pouring sparkling wine into a flute glass on a bar counter, surrounded by wine bottles and bar tools.
A lively gathering indoors with a diverse group of people socializing, some with name tags, in a warmly lit room.

Client:

Flash Pack

Black and white globe with yellow highlights

Locations:

London, UK
New York, USA