The Friendship Bus

Group of people holding signs promoting friendship in front of a bus labeled 'The Friendship Bus' in Times Square.

Conversations you can
get on board with.

Off the back of the Friendship Corner’s success, Flash Pack launched The Friendship Bus. This 45-foot mobile experience toured major cities including Chicago, Washington D.C., Philadelphia, and New York City - with a singular mission: to bridge divides and foster genuine connections among Americans, irrespective of political beliefs.

Key Features:

  • Across two action-packed weeks, The Friendship Bus rolled into four major US cities, creating space for meaningful interactions.

  • 1,500 strangers came on board and made new friends.

    Using bespoke conversation starters with varying levels of intimacy and various on-board activities, strangers from all walks of life opened up to each other.

  • Onboard games, karaoke, challenges and conversations connected Americans at a pivotal time.

  • Schedule of press and influencer activations and events in every city.

Group of people sitting around a table playing a card game inside a room with wood paneling.
Yellow geometric shape with blue speckles, resembling a sunburst design, on a white background.
A tour bus in front of the United States Capitol building in Washington, D.C.
Yellow graphic resembling a stylized burst or sunrise with textured blue speckles.

My work:

🌱 Concept Development

→ Transformed the initial idea into a full concept and design brief

💻 Logistics Coordination

→ Secured a 45-foot promotional bus for the two-week tour

→ Mapped out the route and scheduled city stops

→ Arranged team accommodations

📣 Design/Production Oversight

→ Collaborated with designers to create the bus's visual identity and activation materials

→ Ensured alignment with the campaign's objectives

🤝 Partnership Management

→ Worked with a U.S.-based activation company to handle on-ground, staffing, road management and production of promotional materials

🎉 Event Planning

→ Organised onboard events

→ Developed training materials for the crew to facilitate seamless interactions

✨ Remote Supervision

→ Managed the tour remotely, addressing any challenges

→ Coordinated influencer and press engagement schedules

A bus labeled 'Friendship Bus' is parked in front of the U.S. Capitol in Washington, D.C., as featured in an ABC 7 local news segment. The image shows the Capitol building in the background with trees surrounding the scene.
Yellow zigzag line on a black background

Impact:

In just two weeks across four cities, we brought 1,500 strangers together, snagged six primetime TV spots, landed ten international press interviews, and racked up over one million social media views. We didn't just talk the talk; we drove the drive, proving that even in the most divided times, friendship knows no bounds.

Group of smiling people sitting in a restaurant or cafe, one wearing a Yosemite cap.
Yellow zigzag line on black background
Map showing the route of 'The Friendship Bus' tour in the United States, starting in Chicago, IL on October 8, stopping in Washington, DC from October 10-12, Philadelphia, PA from October 15-16, and finishing in New York, NY from October 17-19.

Client:

Flash Pack

Black and white globe with yellow accents

Locations:

Chicago, IL
Washington, DC
Philadelphia, PA
Manhattan, New York

  • "I had the absolute pleasure of working with Amy as she took on the role of project manager for two of Flash Pack's first US-based brand campaigns. Both projects were complex, fast-moving, and high-stakes, yet Amy navigated them with unparalleled expertise and grace. From managing tight timelines to ensuring key decisions were made efficiently, Amy’s project management skills stood out in every phase.

    She impressively balanced the unique challenges of leading detail-heavy US-based campaigns from London - across time zones and permitting nuances - and her leadership ensured that both projects not only met but exceeded expectations. Amy truly operates as a dedicated member of the team, and any organization would be lucky to have her talent and tenacity driving their initiatives forward."

    - Emma Green, Head of PR, Flash Pack

  • “Proactive, well connected, ambitious, creative, and non-stop — Amy is a relentless, reliable source of getting shit done for any activation or campaign need”

    - Lee Price, Director, Global Communications, All Birds