The Friendship Bus

The Friendship Bus

Client:

Locations:

Conversations you can get on board with.

Off the back of the Friendship Corner’s success, Flash Pack launched The Friendship Bus. This 45-foot mobile experience toured major cities including Chicago, Washington D.C., Philadelphia, and New York City - with a singular mission: to bridge divides and foster genuine connections among Americans, irrespective of political beliefs.

Key Features: 

  • Across two action-packed weeks, The Friendship Bus rolled into four major US cities, creating space for meaningful interactions.

  • 1,500 strangers came on board and made new friends.

    Using bespoke conversation starters with varying levels of intimacy and various on-board activities, strangers from all walks of life opened up to each other.

  • Onboard games, karaoke, challenges and conversations connected Americans at a pivotal time.

  • Schedule of press and influencer activations and events in every city.

My Work: 

  • Concept Development: Transformed the initial idea into a comprehensive concept and design brief.

  • Logistics Coordination: Secured a 45-foot bus for the two-week tour, mapped out the route, scheduled city stops, and arranged accommodations.

  • Design and Production Oversight: Collaborated with designers to create the bus's visual identity and activation materials, ensuring alignment with the campaign's objectives.

  • Partnership Management: Worked with a U.S.-based activation company to handle on-ground operations, including staffing, production of promotional materials, and enhancement of conversation starter cards.

  • Event Planning: Organized onboard events and developed training materials for the crew to facilitate seamless interactions.

  1. Remote Supervision: Managed the tour remotely, addressing challenges in real-time and coordinating influencer and press engagements.

Flash Pack

Chicago, IL
Washington, DC
Philadelphia, PA
Manhattan, New York

Impact:

In just two weeks across four cities, we brought 1,500 strangers together, snagged six primetime TV spots, landed ten international press interviews, and racked up over one million social media views. We didn't just talk the talk; we drove the drive, proving that even in the most divided times, friendship knows no bounds.

I had the absolute pleasure of working with Amy as she took on the role of project manager for two of Flash Pack's first US-based brand campaigns. Both projects were complex, fast-moving, and high-stakes, yet Amy navigated them with unparalleled expertise and grace.

From managing tight timelines to ensuring key decisions were made efficiently, Amy’s project management skills stood out in every phase. She impressively balanced the unique challenges of leading detail-heavy US-based campaigns from London - across time zones and permitting nuances - and her leadership ensured that both projects not only met but exceeded expectations.

Amy truly operates as a dedicated member of the team, and any organization would be lucky to have her talent and tenacity driving their initiatives forward.

- Emma Greene, Head of PR, Flash Pack